Meet Misha
After 14 years as a professional makeup artist, I knew exactly what women struggled with when it came to false lashes , they looked beautiful, but applying them often felt complicated.
I created Beyond Beauty to make beauty feel easier, more intuitive and more suited to real women and real life. Insta Lash is the first expression of that idea: effortless, pre-glued lashes designed to give you a beautiful lash look without the glue, appointments or fuss.
But Beyond Beauty was always meant to stand for more than products. Through our partnership with Smile Foundation, every purchase helps support girls’ education because I believe beauty should create an impact beyond ourselves.
- Misha Vig, Founder
Why I Created Beyond Beauty
From 14 years behind the makeup chair to creating a beauty brand of my own this is where Beyond Beauty began.
About Beyond Beauty
Beyond Beauty creates thoughtfully designed beauty essentials that make everyday routines simpler, more effortless and more beautiful.
Our first Launch Insta Lash, is designed with real women and Indian eye shapes in mind. These lashes are beginner-friendly, pre-glued clusters for effortless under-lash application and up to 5 days of wear.
Thoughtfully made. Effortlessly worn. Beauty with purpose.
Beauty With Purpose
Beyond Beauty believes that beauty should create impact beyond ourselves.
That is why ₹100 from every product sold supports girls’ education through our partnership with Smile Foundation’s She Can Fly initiative.
Thoughtfully Made. Effortlessly Worn.
Designed by a makeup artist. Made for real life. Created with purpose.