Beyond Beauty was created with a simple belief: beauty should enhance who you are, never hide it.

Founded by professional makeup artist Misha Vig, the brand creates thoughtfully designed products that make everyday beauty feel easier, more comfortable and more meaningful.

Our first innovation, Insta Lash, was developed to take the difficulty out of false lashes. These beginner-friendly, pre-glued lash clusters are designed for effortless under-lash application, lightweight comfort and up to five days of wear.

Every detail is created with real women, real routines and Indian eye shapes in mind.

With over 14 years of experience as a professional makeup artist, Misha Vig has built her career helping women feel confident while still looking like themselves.

After years of working closely with clients, she recognised a gap in the Indian beauty market: false lashes often felt complicated, uncomfortable and intimidating, particularly for beginners.

That insight inspired Beyond Beauty—a brand rooted in professional expertise and created to make beauty feel effortless, inclusive and easy to wear.

I wanted to create products that simplify beauty without compromising on quality, comfort or confidence.
— Misha Vig, Founder

Beyond Beauty believes that beauty should create impact beyond ourselves.

That is why ₹100 from every product sold supports girls’ education through our partnership with Smile Foundation’s She Can Fly initiative.