Driven by a passion for beauty and mission of kindness, BEYOND BEAUTY creates makeup products and tools that offer a luxurious feel with flawless performance.

We help make application effortless and inspire creativity, while celebrating beauty inside and out. With every purchase, a donation is made to inspire kindness.

A makeup brand that’s is purpose driven beauty company aimed at igniting a positive change by fostering a global community united by a shared commitment to charity, sustainability, cruelty free products, which are inclusive, diverse and honest. Vegan, cruelty free stand for everything just, Honest, inclusive and diverse.

Misha started her career as a bridal makeup artist 12 years back and is known for her perfect dewy base, magnifying the beauty that already exists. No sharp lines, no colour that looks artificial only enhancing the beauty that already exists. With the same aesthetics she launched her makeup brand beyond beauty. That aims at creating products that are not only functional but equally beautiful with a flawless performance. Beyond beauty is actively expanding its line of 100% cruelty-free, vegan beauty tools and makeup products.

I wanted to start a makeup brand that intertwines seamlessly with purpose and beats a commitment to charity and sustainability. To create a community to ignite a conversation around inner beauty, and the importance of being kind to others and to ourselves.

I believe that beauty is skin deep. To Me “beyond beauty" implies qualities that transcend mere physical appearance, such as depth of character, kindness, intelligence, and inner strength. It's about recognizing and valuing attributes that go beyond surface-level aesthetics. This is the message that every mother wants to teach their daughters around what beauty truly is…beauty is kindness.Today’s society teaches young girls a very narrow definition of beauty. It led me to use my platform to ignite a conversation around inner beauty, and the importance of being kind to others and to ourselves.